Conversa 2.0

Conversa 2.0 will focus on one aspect of business that we believe is key for the survival of any business: customer engagement. Today’s consumers have become increasingly diverse and are easily swayed by the dissemination of information on online communication channels. Furthermore, Indonesian customers have become increasingly digitally savvy from year to year. This means that businesses need to make a concerted effort to ensure that its customer engagement strategies accurately target the right consumers. This cannot happen without businesses and brands deeply understanding customer behavior, wants and needs.