Objective
Learn the knowledge and skills necessary to develop a strong foundation in business fundamentals, enhance strategic thinking capabilities, and execute the product strategy aligning with business goals.
What you will learn
- Business Fundamentals: Business Models, Financial Metrics, Key Financial Statements, ROI and Breakeven Analysis
- Market Analysis: Opportunities and Trends, Customer Segmentation and Personas, Competitive Landscape Mapping, Customer Value Proposition
- Competitive Analysis
- Vision and Mission
- Strategic Frameworks: BCG Matrix, Ansoff Matrix,
- Strategic Planning: Long-Term vs Short-Term Strategy, Business Model Innovation, Strategic Roadmapping and Scenario Planning
- Strategic Planning: OKRs (Objectives and Key Results), Balanced Scorecard, Blue Ocean Strategy
- Product Lifecycle and Portfolio Management
- Product Vision and Roadmapping
- Go-to-Market Strategy: Product Positioning and Branding, Market Entry Strategies and Launch Plans, Pricing Strategies and Models, Sales and Distribution Channels
- Exercise for practicing business acumen and strategic thinking.
Benefit
- Intensive 4 hours learning
- FREE Flow and Snack (F&B)
- Slide material
- Handson & Case Studies
- Template Worksheet
- Certificates
- Comprehensive Knowledge Breakdown
- Gamifications
